One more Microsoft executive looks at the Google threat - and concludes, if you can't beat 'em, join 'em.
It hasn't been a good month for Microsoft's Google-fighters. So bad that one left abruptly last week, and another decided this week to switch teams.
Vic Gundotra, a general manager for platform evangelism at Microsoft and a 15-year employee, has agreed to join Google after first spending a year working on charitable endeavors, Business 2.0 has learned.
"Mr. Gundotra has resigned from Microsoft and entered into an agreement with Google," Google spokesman Steve Langdon wrote in an emailed statement. "He will not be a Google employee for one year and intends to spend that time on philanthropic pursuits. We are uncertain what precise role he will play when he begins working for Google, but he has a broad range of skills and experience which we believe will be valuable to Google."
Microsoft spokesman Tom Pilla confirmed Gundotra's departure and says that the executive has a noncompete agreement with Microsoft preventing him from working for a competitor for one year after leaving the company.
Gundotra had been charged with getting developers to write programs that build on top of Microsoft's desktop software and online services. Most recently he had been working out a strategy to compete with the draw of Google's newer, Web-based software applications.
His departure comes shortly after the abrupt departure of Martin Taylor, a corporate vice president charged countering Google by marketing Microsoft's Windows Live and MSN services.
Developers, developers, developers
Taylor ranked higher than Gundotra, but Gundotra's role at Microsoft may have been more critical than Taylor's marketing work. In technology, "evangelism" - which was Gundotra's main duty - is the process of reaching out to independent developers and persuading them to use that company's products as a platform upon which to write software programs.
Microsoft CEO Steve Ballmer gained infamy when a video clip of him chanting "Developers, developers, developers," at a company event spread around the Internet. But although Ballmer may have looked foolish, the courting of developers is a deadly serious matter for Microsoft.
"Evangelism is a significant part of Microsoft's success, and Vic has been a key part of that," says Greg DeMichillie, a senior analyst at research firm Directions on Microsoft.
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